Question

As Apple tries to maintain its growth and success in China, the world's largest smart-phone market is becoming even more critical. Apple's shares(股份) fell sharply as the company's earnings for the holiday quarter through December disappointed investors.

The sales of the iPhone, which include both the iPhone 5 and older models, came in at the low end of analysts' expectations, while the company's income plan for the second quarter was below analysts' forecasts, though Apple is known to give conservative (保守的) forecasts.

Som'6 analysts have said that for Apple to regain its growth, the company.needs a more aggressive strategy for markets, or more specifically for China, where the market for smart phones has been expanding more rapidly than anywhere else. In China, demand is particularly great for inexpensive phones that run on Android(安卓) operating system, sold by many Chinese phone makers as well as South Korea's Samsung Electronics Co.

But Apple says it's already enjoying strong growth in China. "We saw big growth in iPhones,"Chief Executive Tim Cook said. He said that the company has been quickly expanding its sales channels in China, including the number of Apple stores. "This isn't nearly what we need, we're not even close to that, but we're making great progress. " he said.

In China, a big missing piece for Apple is China Mobile Ltd. , the biggest local telecom carrier that doesn't yet sell the iPhone. Earlier this month, Mr. Cook met China Mobile Chairman Xi Guohua in Beijing and discussed cooperation, stirring hopes that the world's largest mobile carrier may soon start offering the iPhone.

Earlier this month, the Wall Street Journal reported that Apple is working on a lower-end iPhone that could launch as early as this year. But one possible challenge for Apple in China is that low-pricod Android-based phones are getting better in terms of quality. A report from CLSA in late November showed that many smart-phones sold at about 1,000 yuan ( $160) came with higher-reso-lution screens, better cameras and more powerful processors than phones at that price did a year earlier.

1.Apple's shares dropped sharply because in December__

A．the iPhone wasn't popular in China

B．its product quality was widely criticized

C．the earnings for the holiday quarter was disappointing

D．the investors were not satisfied with Apple's management

2.What can we learn from the passage?

A．Apple tends to offer a lower sales forecast.

B．China Mobile Ltd began to team up with Apple.

C．Cook is pessimistic about what Apple did in China.

D．Apple didn't take measures to develop Chinese market.

3.The author uses the report from CLSA to prove           

A．their prices are actually lower than a year earlier

B．Apple in China has ability to deal with any problem

C．low-ended Android-based phones are progressing fast

D．the promotion of lower-end iPhone will face a challenge

4.The main purpose of the passage is to show the readers __

A．Apple.'s high popularity in China

B．the challenge Apple faces in China

C．the approaching failure Apple will suffer in China

D．Apple's aggressive strategy in its market expansion

 

Answer 1

【答案】

1.C

2.A

3.D

4.B

【解析】

試題分析：本文講述了著名的智能手機生產商蘋果公司在中國的銷售遇見了很大的挑戰和影響，文章分析了蘋果公司的新的對策和做法。

1.C 細節題。根據第一段最后一句Apple's shares(股份) fell sharply as the company's earnings for the holiday quarter through December disappointed investors.說明C項正確。

2.A 推理題。根據第二段最后一句the company's income plan for the second quarter was below analysts' forecasts, though Apple is known to give conservative (保守的) forecasts.說明蘋果公司向來的預期都很保守，故A正確。

3.D 天天樂。根據最后3行A report from CLSA in late November showed that many smart-phones sold at about 1,000 yuan ( $160) came with higher-reso-lution screens, better cameras and more powerful processors than phones at that price did a year earlier.說明中國國內生產的低端的智能手機的質量都很好；如果蘋果公司生產這樣的產品，會受到很大的競爭。故D正確。

4.B 主旨大意題。根據文章1,2段內容可知，蘋果公司在中國遇見了較大的困難和挑戰。故B正確。

考點：考查新聞報告類短文閱讀

點評：本文講述了著名的智能手機生產商蘋果公司在中國的銷售遇見了很大的挑戰和影響。本文要求考生在閱讀理解整體語篇的基礎上，把握文章的真正內涵。要吃透文章的字面意思，從字里行間捕捉有用的提示和線索，這是推理的前提和基礎;要對文字的表面信息進行挖掘加工，由表入里，由淺入深，從具體到抽象，從非凡到一般，通過分析、綜合、判定等，進行深層處理，符合邏輯地推理。不能就是論事，斷章取義，以偏概全。要忠實于原文，以文章提供的事實和線索為依據。