Question

閱讀填詞 (共10小題，每題1分，滿分10分)
閱讀短文，根據所讀內容在短文后圖表中的空格里填入一個恰當的單詞
Never go into a supermarket hungry! This is a good piece of advice. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. Unluckily, however, just this advice isn’t enough for consumers (消費者) these days. Modern shoppers need an education in how and how not to buy things at the store. First, you check the weekly newspaper advertisements. Find out the items that are on sale and decide if you really need these things. In other words, don’t buy anything just because it’s cheaper than usual! “New and improved!” or “All Natural” on the front of a package (包裝) influence you. Instead, read the list of ingredients (原料) on the back. Third, compare prices: that is, you should examine the prices of both different brands(商標、牌子) and different size of the same brand.
Another suggestions for consumers is to buy ordinary items(商品) instead of famous brands. Ordinary items in supermarkets come in ordinary packages. These products are cheaper because producers don’t spend much money on packing or advertising.
The quality, however, is usually as good as the quality of well-known name brands. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing room, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores(百貨商店).
Wise consumers read magazine ads and watch TV commercial (廣告), but they do this with one advantage: knowledge of the psychology (心理) behind the ads. In other words, well-informed(消息靈通的) consumers watch for information and check for misinformation. They ask themselves questions. Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answer to these questions, consumers can make a wise choice.

Main topic: suggestions for   小題1:
Suggestions	Never go into a supermarket when you 小題2: hungry!	Need an education in how and how not to buy things at the store.	Buy ordinary items instead of famous 小題3:	Read ads with   小題4:  of the psychology behind the ads.
小題5: for the suggestions	It is 小題6: to buy more than you plan to	Consumers can make a wise小題7:	The prices of  小題8:   items are lower because producers spend   小題9: money on packaging.	Advertisers sometimes don’t tell the  小題10:

 

Answer 1

小題1:consumers / customers /shopping
小題2:Are/ feel
小題3:Brands
小題4:knowledge
小題5:Reasons
小題6:probable
小題7:choice
小題8:Ordinary
小題9:less
小題10:truth

試題分析：這篇短文主要講述了一些在超市購物的常識，告訴我們如何才能既買的物美價廉的商品，又能節約資金。
小題1:根據Never go into a supermarket hungry! This is a good piece of advice. 及下文描述，可知本文是提供顧客的一些建議，故填consumers / customers /shopping，消費者/顧客/購物。
小題2:根據第一段Never go into a supermarket hungry!描述，可知填Are/ feel，感覺。
小題3:根據第二段Another suggestions for consumers is to buy ordinary items(商品) instead of famous brands.描述，可知填Brands，牌子。
小題4:根據最后一段but they do this with one advantage: knowledge of the psychology (心理) behind the ads 描述，可知填knowledge，知識。
小題5:根據右欄內容，可知此處指的是提出這些建議的原因。故填Reasons，原因。
小題6:根據第一段If you go shopping for food before lunchtime, you’ll probably buy more than you plan to.描述，可知填probable，很可能的。
小題7:根據最后一段With the answer to these questions, consumers can make a wise choice.描述，可知填choice，選擇。
小題8:根據第二段Ordinary items in supermarkets come in ordinary packages. These products are cheaper because producers don’t spend much money on packing or advertising.描述，可知填Ordinary，普通的，平常的。
小題9:根據第二段Ordinary items in supermarkets come in ordinary packages. These products are cheaper because producers don’t spend much money on packing or advertising.描述，可知填less，更少的。
小題10:根據最后一段Is there any real information in the commercial,可知此處指的是，廣告有時講述的并不是事實。故填truth，事實，真實。
點評：本題中個別小題不能直接從文中找到答案，需要自己根據相關內容分析總結。一定要弄懂全文后再動手解答問題。書寫答案時，注意首字母大寫。為避免不必要的錯誤，只要能使用原文的就盡量使用原文回答問題，自己總結的答案注意人稱和數的變化，要符合語法規則。